AdScripter is a product of Travidia Inc . Travidia Inc. was founded in 2000 and is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers.

Travidia delivers the most complete and sophisticated marketing tools for the online advertising segment of newspapers' websites. Travidia's tools create marketing and revenue opportunities by combining ROP, special sections, classified liners, pre-prints and inventory into one online venue. Travidia has worked with national retailers and newspapers for over five years to develop this retail-centric, online marketplace which enhances newspapers' online revenue opportunities.

AdScripter is a self-serve advertising platform that was designed specifically to help newspapers and other media groups reach new markets and new advertisers through an easy-to-use self-serve solution. AdScripter allows advertisers to enhance their own business listing and create their own microsite (mini-website) to promote their products and services through the media partner shopping channel.

Fig. 1 - The example above shows the Recreational Vehicle Guide built for the Post-News Marketplace.
Here consumers can shop for RV's, motorcycles, water craft, ATV's and snowmobiles by dealer or manufacturer

AdScripter is a white-labeled ASP solution that ties all major advertising mediums together (print, video, radio and online) into one place and allows newspapers to complement their existing online shopping initiatives by offering advertisers a low-cost and powerful promotional tool.

AdScripter was designed with a variety of up sell components that make it easy for media groups to decide specifically what advertisers will get "out of the box" and what features will cost extra. AdScripter serves as a perfect compliment to some of your other online applications such as Travidia's Marketplace Suite.

Fig. 2 - The example above shows the AdSripter automotive application built for DFW Star-Telegram.
In the right rail we see thumbnail images of automotive ads processed as part of the Travidia powered Marketplace Suite

AdScripter can come equipped with standard listings for all businesses within a particular area. A standard listing is composed of advertiser name, address and phone number. Advertisers can log in to the site and enhance their listing to include a logo, website address, email address, hours of operation, keywords, map & driving directions, microsite and much more!

Fig. 3 - The example above shows the AdSripter directory solution built for Sunrise MarketPlace.
Sunrise MarketPlace consists of a group 500 merchants in Northern California. Here consumers can shop for
products and services by category, merchant or center

Click here to view the AdScripter features.